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Barnes & Noble is making a comeback; Barnes & Noble 재생의 비결: 철저한 전문화와 큐레이션 - indie bookstore model - model of relying on the judgment of individual booksellers; Amazon Books adopted a “ratings-first” approach by stocking books that sold well on its website, but it failed to entice customers and eventually shuttered all locations in 2022; Daunt credits part of Barnes & Noble’s recent success to BookTok, a TikTok subcommunity that emerged in 2020 when influencers introduced new finds and shared book recommendations; 츠타야 서점과 비슷한 사례일세

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