How Beluga Gained 4 Million Subscribers in 3 Months (Genius Strategy)

 

https://www.youtube.com/watch?v=c5-3gotpgz8

I decided to dig deeper into Beluga’s backstory….and it shouldn’t surprise you that this guy is a lot smarter than it seems. In fact, Beluga has pretty much discovered the new blueprint for how to grow a youtube channel. He used 4 steps beat the algorithm.


The thing is when Beluga first started his channel, it was unclear what his strategy was…I mean his first videos included a reaction to a man running from a goose, a random minecraft documentary and a commentary video on dream.


Right now a lot of people say youtube is too competitive. And there is some truth behind this, there has never been more creators competing for the same audience….But here’s the good thing, the  youtube algorithm rewards great videos, and beluga had a growth spark


A lot of people think getting a shoutout from a larger channel is like hitting the jackpot, but if the content you’re making isn’t already optimized, it can have the opposite effect...So how did Beluga make videos that the algorithm loved?...Well that takes us on to step 2 - Beluga became the session time king


Everything we’ve discussed so far is Important, but there’s something missing that in my opinion is the main reason Beluga gained 4 million subscribers in 3 months. Which takes us on to step 3 - Beluga discovered title and thumbnail strategy.


My name is Paddy Galloway and I hope you enjoyed this video 

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Youtube CTR = average views duration first 1000 viewers

Video length of Beluga was short, but the total session time was long. 

Male viewers watch the videos from the beginning to the end.

Reasons:

- pinging keep you engaged

- SFX and music changes and variety

- so much happening (fast-paced) -> rewind / active v. passive viewer

- stand out: purposeful misspelling in the thubnail

- storytelling

- relatable situation

- character clash/misunderstanding

- new characters enter

- personally relatable 

- short title

- unique title