경영진에 의한 리뷰 조작이 판을 치지만, 정의롭고 투명한 척을 하는 덴마크 회사 Trustpilot; 위키피디아, 나무위키의 병신 관리자들이랑 비슷하넹

 https://en.wikipedia.org/wiki/Trustpilot#Hiding_negative_reviews

Criticism

There are independent investigations that suggest that review websites such as Trustpilot may have fake reviews.^[4][27][28] There is controversy about the legitimacy of some of Trustpilot's and other consumer review websites' reviews and the way that it deals with complaints about them, although Trustpilot claims that it strives to only include genuine reviews.^{[4][28][29][30][31]} Trustpilot allows businesses to pay them to access its marketing services and use Trustpilot technology to filter reviews—normally selecting only favourable posts—that customers place on their own Web site or other places. This may violate certain laws or regulations.^[32][29] Trustpilot published fake reviews for Bizzyloans; it deleted them after they were brought to light by KwikChex, an online investigations company.^[33] Fake reviewers often steal the identities of real people to falsely build up reviewed companies' reputations. Trustpilot denies that it permits any known fraudulent reviews on its site.^[34]

On 14 September 2017, Trustpilot issued an open letter clarifying its review policy following allegations concerning the 'validity of reviews of [online estate agent] Purplebricks by customers'.^[35][36]

On 22 March 2019, The Times reported that estate agents Purplebricks and Foxtons are "gaming" Trustpilot feedback by paying it to help gain better scores. In August 2016 five reviews of Foxtons were published on Trustpilot, with an average score of 2.2 stars out of five. The following month there were 467 reviews, 90% of them awarding five stars.^[32][5]

On 6 February 2020 industry publication Property Industry Eye reported that Trustpilot was looking into reviews of estate agents ‘at large’ after claims from property review website allAgents that 70% of their reviews could be fake.^[37][38]

In May 2020, an episode of Joe Lycett's Got Your Back ran an experiment in which a fake company was created on Trustpilot, demonstrating the various ways of manipulating reviews on the site.^[39] Trustpilot published an online response, noting the value of the show's experiment in highlighting fraud on the site, and promising to implement changes to tackle the problem better.^[40]

In 2023, a website published an essay purportedly written by someone named Hven Somhelst, who identified himself as "a disgruntled but honest former Trustpilot employee." Solmhelst identified six "loopholes" that he claims encourage scammers to submit fake reviews. "Scammers are adept at finding and manipulating loopholes," Somhelst wrote, "and that is why they are attracted to Trustpilot." He accused Trustpilot of "extortion" because "the abundance of fake reviews and the ease at which they are successfully posted are its most effective incentive in convincing merchants to sign up for their costly business accounts."^[41]

Reporting reviews

Trustpilot reserves the right to remove reviews without any notice according to their policy. It insists that it always makes a bona fide effort to obey the law and its published policies to ensure that only authentic reviews remain on the website.^[3]

Companies are allowed to respond publicly to reviews, or report a review as invalid if they believe it violates Trustpilot's user guidelines or they have no record of the reviewer as a customer. When a company reports a review, it is automatically replaced with a message indicating that it is being assessed. If the reviewer does not provide the requested information to Trustpilot (e.g. proof of purchase) within seven days, Trustpilot removes the review.^[42] Trustpilot may take "some time" to investigate a reported review.^[43]