Social Blog: Typeshare / When you write and publish content on social platforms, you are removing the single greatest obstacle in starting your own blog: finding readers!
The metaphor we like to use to illustrate how difficult it is to start a successful blog (and get people to read your writing there) goes like this: imagine you are downtown. Big city. Restaurants are full, bars have people walking in and out. Everyone is having a blast.
And there you show up, in your overalls and straw hat (legacy writers, gotta love ‘em) with a big sign.
PARTY AT MY HOUSE. 3 MILES AWAY IN A CORNFIELD.
Thousands of people walk straight past you. “Party at your house? 3 miles away? In a cornfield? Why? There’s dozens of restaurants and bars, and thousands of people right here?”
Long story short: nobody is going to come over.
That’s what it’s like starting a blog, and then asking readers on social platforms to come back to your house for a drink.
Which is why you are so much better off starting your digital writing journey by writing on social platforms.
- Quora
- Medium
Basically, anywhere readers already are.
When you write and publish content on social platforms, you are removing the single greatest obstacle in starting your own blog: finding readers! In fact, the way these social platforms are engineered is to, quite literally, serve your content up to as many people as possible who might be interested in what you have to say.
Of course, the big question people always ask is, “Well what if I have 0 followers?”
Ah, so glad you asked.
How these social platforms work actually has a lot less to do with how many followers you CURRENTLY have, and a lot more to do with how many people the platform thinks will be interested in your content.
For example, say you start writing about marketing, or writing advice, or how to grow a vegetable garden. Well, every time you hit “publish” on one of these social platforms, the algorithm is going to serve your content up to some readers it thinks might be interested in the topic you just wrote about. And if readers start engaging—reading, Liking, commenting, etc.—it’s going to serve it up to more readers. And more readers.
This is how some people with just a few hundred followers “go viral,” and end up getting hundreds of thousands of views (sometimes even millions of views) on their content.
Because the algorithm saw people liked what they had written, and decided to serve it up to more people.
The chances of this happening with your website/blog are slim to none.
“But what if I still want a blog because I want somewhere to store all my content?”
Ah, another great question.
If you really love the idea of having a centralized place for all your content, then what we recommend isn’t for you to start a legacy “blog.”
We recommend you start a Social Blog.
A Social Blog is a website where you can have both a master library of all your content (which you own), and simultaneously plug into other social platforms to further distribute your content (and gather analytics in the process).
You can create a Social Blog on Typeshare.
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On Typeshare, you can customize your own Social Blog in all the ways you would typically do with a legacy blog (but without all the work), and also republish your content across all the most popular social platforms—giving your content a distribution flywheel.
So, if you are hell-bent on starting your own blog, at least make it a Social Blog and do it here.
Otherwise, your goal should always be to write and publish where readers already are.
And in the next lesson, we'll show you exactly how you can make it easy to get started (by writing 250 words at a time).
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