SEO Complete Checklist 2

 10 POINTS TO
#1:
A FULLY OPTIMIZED WEB PAGE
TITLES
#2: HEADLINES
#3: FIRST 100 WORDS
Make sure you add Keyword close to the start of the title as it draws better weight with Google.
Buy’, ‘Guide’, ‘Review’, ‘Online’, ‘ ’ and ‘Cheap’ because it increases visibility for long
tail keywords.
Make sure you follow this formula when possible:
Number or rTigger Word + Adjective + Keyword + Promise
Make sure you include your Keyword
Hints & Tricks:
Short and Sweet - 6 Words
Use Numbers
Use Interesting Adjectives
Try Negative Words - ‘No’ , ‘Without’ or ‘Stop’
Match the Content
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#4: INTERNAL LINKS
#5: EXTERNAL LINKS
#6: URL STRUCTURE
Use Keyword driven internal links to add relevance to other articles that back up the content for your readers and
show the importance to Google.
Ensure you use external links to build trust between both you and your reader as well as the search engines.
Keep your URLs short, and add mediuma til Keywords within 3 - 5 words of the
Hints
length.
& Tricks:
Hints & Tricks:
Make sure your anchor text is natural - the idea is the link should be super relevant
Link deep within your site to pages that need a boost
Aim for around 3 to 4 internal links per 1500 words
Consider the trustworthiness of the linking domain
The popularity of the linking page
The relevancy of the content between the source page and the target page
Dates - don’t use them; they hurt your ranking
Security - ensure your website is secure (https)
Special Characters - use hyphens (not undescrores) and lowecr ase text
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#7: READABILITY
#8: VIDEO
Ensure you follow these concepts …
Add a video to help increase time on site as users love videos.
Why utilize video?
Use short sentences of 3- 4 lines
Write in an active voice
Use images every 75-100 words
Pick images that support content
Include call to actions
Consider the dimensions of r social channels
Videos help engagement - user’s sessions will be longer.
Videos are becoming ever more popular on websites.
Hints & Tricks:
Images - Utilizing Alt Tags will help make your site morec acessible as well as increase your site’s
relevance.
Subheadings - Utilize H1, H2 and H3 headings to separate important content and to make certain
content stand out.
Call to Action (CTA)
create a CTA.
Lists & Quotes - This gives the reader content that is easily scannable.
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higher.
Sharing stories build trust - this will bring repeat users to your website.
#9: LSI: LATENT SEMANTIC INDEXING
#10: SOCIAL SHARING
Add search related words or semantic versions of words to the content around 3 - 4 times.
This will help Google understand your topic better.
Google chooses bold related words in their algorithm searches for relevancy.
Add sharing bars from BuzzSumo and/or HelloBar to encourage users to share your content on social media.
Search engines will rank your page higher if it gets more shares, because they will assume that it is valuable
content.