Case Study: How MiniKatana Generated $100 Million In Sales With $0 In Adspend

 

As they couldn't sell their products via Facebook ads, they had to find a different way to market them. They turned to organic marketing. Simply put - they make TikToks, Instagram Reels & YouTube shorts featuring their products. Not all of their videos directly sell their products. They often feature facts about Samurais, or they do stuns & tricks with their swords. This catches the attention of a random scroller and it makes them watch their video. As a result, people watch their videos to get entertained and often are interested in buying their products. They make people desire a katana as a cool wall piece with a story behind it. Or they make you want their katana to try and relive your dream of being a samurai. That's cool, but how much do they make? We used ShopHunter to track their sales and they consistently generate $13,000 in daily sales.  In some days they generate upwards of $70,000!

We use the View Products feature to see their bestselling katanas. And typically they're colorful flashy pieces that can be used as decoration or as Role Playing pieces for aspiring warriors.

What can we learn from this? If you're low on budget, you can scroll TikTok and find videos with lots of views. If they feature a product, you can plug their website into ShopHunter to find their bestselling products and sell them yourself. By going onto their social media pages you fan mimic the best videos and repost them yourself to test whether the product works for you. Then order the same product from Amazon with next day shipping and start testing! You can turn your winning organic videos into paid ads. This will allow you to drive a lot more traffic to your website and scale quickly.